Cereal entrepreneur Peter Ehrlich has created the world’s very first gender-based cereal geared towards improving your performance in the bedroom. First envisioned in July 2011, the Canadian cereal is spreading its roots and now boasts retailers in the USA and across the world.

Sexual health is of course at the heart of Better2Know’s mission, but ‘Sexcereal’ is certainly a novel approach to improving it. The name alone was a scary prospect for Ehrlich, but he muses, “[i]f Richard Branson could make a brand named Virgin work, I could find the courage to give Sexcereal a go.”

Designed to increase sexual libido and stamina, the cereal has made many television appearances including Canada’s Dragons’ Den, CNN, Good Morning America and David Letterman. But Ehrlich’s sights are now firmly set on expanding overseas, so you may see ‘Sexcereal’ coming to a store near you very soon. But remember, “[b]erries, yoghurt, bowl and sex life not included”.

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